Farer
Farer is an independent British watch brand founded in 2015, designing its watches in London and having them produced in Bienne, Switzerland. It makes mechanical and quartz wristwatches across more than a dozen collections, including GMTs, dive watches, chronographs, pilot watches, and dress pieces.
Farer is best known for an unusually assertive color palette — vivid fumé dials, high-contrast subdials, and vintage-tinged layouts applied across practical tool-watch genres. Its design language draws explicitly from mid-century watchmaking of the 1960s and 1970s, and it suits buyers who want a visually distinctive mechanical watch rather than a conventional colorway. It is most commonly cross-shopped against Christopher Ward, Baltic, and Halios, appealing to enthusiasts who prioritize dial character and direct-to-consumer value in the under-£2,000 bracket.
Facts
| Based | United Kingdom |
| Founded | 2015 |
| Focus | Independent |
| Models listed | 2 |
| Price guide | Upper – Premium |
2 models
Notable models
Buyer notes
What to know
Cases range from 35 mm in the Cushion Case and Lissom lines up to 39.5 mm in the Lander GMT, giving options for both smaller-wristed and contemporary sizing preferences.
Prices run from approximately £875 to £1,995 on the UK storefront; Farer operates separate USD and EUR storefronts so buyers outside the UK should use the regional site for local-currency pricing.
Farer sells exclusively direct through its own website with no authorized retail partners; US orders ship Delivered Duty Paid, so no additional import charges appear at delivery, but tariff fees are listed as non-refundable.
Many releases are limited-run and have historically sold out within weeks of launch; secondary-market grey availability for Farer is thin, and pre-owned prices tend to track close to retail.
All watches carry a five-year movement guarantee redeemable only through the brand; before purchasing, confirm the specific movement (ETA or Sellita variant) fitted to your chosen model, as this varies by collection.