Why I built this

Hi — I'm the person behind Watch Brand Index, and I'm a watch enthusiast first. I kept running into the same problem: the most interesting watches come from small independent and microbrand makers, but there's no good single place to look them up. Brand sites come and go, specs are scattered, and search is mostly marketing. So I started building the reference I wished existed.

It's a catalog of watch models from independent and microbrand companies — real images, full specifications, movement, water resistance, and an honest price guide. Organized so you can browse by brand or by model, for reference, not sales copy.

The catalog isn't complete, and it's not trying to list everything. Every brand and model here is one I've picked and added by hand — no scraping, no auto-generated specs — and I check each one against the maker's own materials before it goes up. I'm adding more steadily.

What's here is deliberately narrow: independent and microbrand makers — the kind that design their own watches and sell mostly direct, usually fitting proven third-party movements like Miyota, Seiko and Sellita. You won't find the big Swiss houses, fashion-label watches, or grey-market listings here, just smaller makers worth knowing, each with a full spec sheet and the movement spelled out.

Prices are shown as broad bands, never exact figures, because they move with region, retailer and time. The bands are Entry-level (under $600), Mid-range ($600–900), Upper ($900–1,300), and Premium ($1,300+), converted to a rough US-dollar equivalent so models line up on the same scale. Specifications are manufacturer-stated; where a maker and a retailer disagree, I note it.

I add and revise entries steadily rather than in big batches, and every page shows when it was last reviewed. If a spec looks wrong or a price has drifted, the correction link on each page comes straight to me.