Christopher Ward
British watch brand headquartered in Maidenhead, UK, with watches designed in England and manufactured in Switzerland. Offers sport, dive, dress, and complication models sold direct to consumers.
Christopher Ward's direct-to-consumer model cuts retail markup, delivering Swiss-made movements and contemporary British design at prices that undercut established mid-tier brands. Best known for its C60 Trident dive line and the C1 Bel Canto—a Sonnerie au Passage hour-strike complication that won a GPHG award—the brand suits specification-focused buyers over heritage seekers. It competes with mid-tier Swiss brands such as Tudor, Longines, and Oris on specification and value.
Facts
| Based | United Kingdom |
| Founded | 2004 |
| Focus | Independent |
| Models listed | 3 |
| Price guide | Upper – Premium |
3 models
Notable models
Buyer notes
What to know
Most collections range from 36 to 44 mm; the C60 Trident and C63 Sealander sport models run from 38 to 44 mm depending on reference, suiting a wide range of wrist sizes.
Entry sport models start around €1,125; most steel automatics fall between €1,100 and €1,600; in-house complication pieces such as the Bel Canto and C12 Loco exceed €4,000.
Sold exclusively via christopherward.com and seven brand showrooms (three in the UK: London, Maidenhead, Liverpool; four in the US); no third-party authorized dealers exist.
UK and EU prices include all local VAT; Australian orders ship Delivered Duty Paid with GST included; US prices are shown plus any applicable state or local tax, with duties and taxes refundable within the 60-day return window.
All purchases include a 60-day return window and a 60-month movement warranty; secondary-market resale values tend to be modest, as is common for direct-to-consumer brands.
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